Case Study


Hobbycraft Leverages Automation for Greater Efficiency and Control across the Financial Close

Hobbycraft is the UK’s largest arts and crafts retailer, selling more than 25,000 arts and crafts products for hundreds of creative activities, from art, knit and stitch, papercraft, wedding, party, baking and more. Faced with the realization that their manual processes were no longer manageable, Hobbycraft began to investigate solutions that could offer increased efficiency, visibility, and control.

Since implementing Adra, Hobbycraft has achieved increased visibility, quicker processes and greater confidence in their numbers, allowing their finance team to devote more time and effort on initiatives and projects that add value to the business.