CFO Thought Leader: Keeping an Eye on Your KPIs | Omar Choucair, CFO, Trintech

Along his path to CFO of Trintech, Omar Choucair’s journey from radio to high tech was among his most consequential career transitions.

“There were not a lot of radio companies based in Dallas, Texas, at the time, and there was this young but growing tech company. While it was a calculated risk on my part, I liked the people, and the executives were hard-charging, which I also liked,” says Choucair, when asked to recall some of the decision-making behind his leap to the high-tech realm.

Today, as Trintech’s finance leader, Choucair has a list of CFO priorities that includes making performance measures more accessible across the organization.

When it comes to Trintech’s approach to FP&A, Choucair is typically analytical: “I think that the bones are there and the data is there, but the difficult part lies in organizing the FP&A team around the question of how we get this put together into a form that people can really look at and use to make decisions.”

Choucair says that he wants people to second-guess the factors currently driving performance and that they should be routinely asking the question, “Why did this happen last week or last month versus three months ago?”

One recent development that is helping to energize performance measurement at Trintech as well as across the Software-as-a-Service (SaaS) realm is the broadening publication of KPIs.

“Today, versus a couple of years ago, we now have many of these public companies publishing their KPIs through their Investor Day presentation decks or their 10-K and 10-Q financial filing disclosures. So there’s a lot of information that we can now mine in order to track how we’re doing when compared to everybody else,” explains Choucair.

– Jack Sweeney, CFO Thought Leader Podcast

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